What ESMA Is — and Whether It Still Sets the Leverage Rules
The European Securities and Markets Authority is the EU's securities markets regulator. In 2018 it used its product-intervention powers to ban binary options for retail investors and to cap the leverage available on contracts for difference (CFDs). The binary options prohibition applied from 2 July 2018 and the CFD restrictions from 1 August 2018.
But here is the part most explainers leave out: ESMA no longer enforces these rules, and has not since 2019. Its powers under MiFIR only allowed temporary measures, renewable in three-month blocks. ESMA stopped renewing. Its CFD restriction expired at the end of 31 July 2019, on the stated basis that "most national competent authorities (NCAs) have taken permanent national product intervention measures relating to contracts for differences that are at least as stringent as ESMA's measures."
Between March 2019 and April 2020, national regulators across the EEA adopted their own permanent versions. In ESMA's own words, "those product intervention measures by NCAs replaced ESMA's prior temporary measures."
So when a broker tells you your leverage is capped "because of ESMA", the caps are ESMA's in origin and in content — but the rule actually binding that broker is a national one, written by the regulator of the country where its entity is authorised. That distinction stops being academic the moment a national rule goes further than ESMA's did, which several have.
The ESMA Leverage Limits by Instrument Class
These are the caps ESMA set, and the ones national regulators carried into their permanent measures. They are ceilings on the leverage a firm may offer a retail client when opening a position.
| Underlying instrument | Maximum leverage |
|---|---|
| Major currency pairs | 30:1 |
| Non-major currency pairs, gold and major equity indices | 20:1 |
| Commodities other than gold, and non-major equity indices | 10:1 |
| Individual equities and other reference values | 5:1 |
| Cryptocurrencies | 2:1 |
The tiering follows volatility: the more violently an underlying moves, the smaller the position a retail client may open against a given deposit. A 30:1 cap on EUR/USD means a 1.0 standard lot position requires margin equal to one-thirtieth of its notional value — the broker cannot lend you more than that, whatever your experience. If the mechanics are unfamiliar, start with how leverage works in forex trading before reading further.
Note what is *not* on this list: leverage caps apply to opening a position. They do not cap your loss. That is a separate rule, and it is the next one.
Negative Balance Protection: The Rule That Stops You Owing Your Broker
ESMA's measures require negative balance protection on a per-account basis, described by ESMA as "an overall guaranteed limit on retail client losses."
In practice: if a gap in the market takes your account below zero — the scenario the January 2015 Swiss franc de-pegging created for thousands of traders — the broker absorbs the shortfall rather than invoicing you for it. Your maximum loss is the money in your trading account.
Two limits on this protection are worth understanding clearly. It applies per account, not per position, so a profitable position can still be consumed by a losing one before the guarantee bites. And it applies to retail clients only — electing professional status removes it, which is covered below.
The 50% Margin Close-Out Rule
Alongside the leverage caps, ESMA standardised the point at which a broker must start closing you out. The margin close-out rule fixes "the percentage of margin (at 50% of minimum required margin) at which providers are required to close out one or more retail client's open CFDs."
Read that carefully, because it is widely misquoted. The trigger is 50% of the initial margin required to open your positions — not 50% of your account equity, and not a level your broker may set at its own discretion. When equity falls to that point, the firm is obliged to close one or more positions. The rule exists to make negative balance protection cheap enough for brokers to actually honour: close out early enough, and accounts rarely reach zero in the first place.
This is also why a stop-loss remains your own responsibility. The close-out rule is a backstop against ruin, not a risk-management strategy — the discipline that keeps accounts alive is position sizing and risk management.
The Ban on Bonuses and Other Trading Incentives
ESMA's measures include a prohibition on monetary and non-monetary benefits used to promote CFD trading — deposit-match bonuses, cash rebates for hitting volume targets, gifts, and similar inducements. ESMA's reasoning was that such offers "can act as a distraction from the high-risk nature of the product."
The UK rule is worded even more plainly: firms must "stop offering current and potential customers cash or other inducements to encourage retail consumers to trade."
This is one of the most useful tells available to you as a reader. If a firm targeting EEA or UK retail clients is advertising a deposit bonus, it is either not authorised in that jurisdiction or not complying with the rules there. Either answer should end your interest. Informational research tools, demo accounts and educational material are not caught by the ban — the prohibition is on inducements to trade, not on teaching.
The Standardised Risk Warning: Why Every Broker Publishes a Loss Percentage
The measures require a firm-specific risk warning delivered in a standardised way, stating "the percentage of losses on a CFD provider's retail investor accounts." The FCA's version requires warnings "telling potential customers the percentage of the firm's retail client accounts that make losses."
That is the origin of the sentence you see at the foot of every regulated CFD site. It is not marketing boilerplate and it is not an industry average — it is that specific firm's own reported figure, refreshed periodically, and it differs by legal entity.
A concrete illustration, read from one broker's own footers on 1 August 2026: Pepperstone publishes 72.9% for its FCA-regulated UK entity, 72.9% for its CySEC-regulated EU entity, and 79.6% on its global site for the Bahamas entity. Same brand, same platforms, a nearly seven-point spread in the disclosed loss rate — because the client bases and the leverage available to them differ. When you compare two brokers' percentages, check you are comparing the same jurisdiction, or the number tells you nothing. Our Pepperstone review breaks that entity structure down in full.
Retail vs Professional Client: What You Give Up by Electing Up
Every protection above attaches to retail client status. Brokers may reclassify a client as an elective professional, which lifts the leverage caps — and removes the protections in the same motion.
Under MiFID II's client categorisation rules, an elective professional must meet at least two of three quantitative criteria:
- Transactions in significant size on the relevant market, at an average frequency of 10 per quarter over the previous four quarters
- A financial instrument portfolio exceeding EUR 500,000
- At least one year in a professional position in the financial sector requiring knowledge of the transactions or services envisaged
There is also a procedural test that is not optional: the client must request the change in writing, the firm must issue a written warning of the protections that will be lost, and the client must acknowledge that warning in writing.
What you give up is specific and worth listing, because the marketing rarely does: the leverage caps, the 50% margin close-out protection, negative balance protection, and the standardised risk warning are all retail-client protections under the product-intervention measures. Compensation-scheme eligibility is governed by separate rules rather than by these measures — do not assume either way, and read the firm's own client categorisation notice for exactly which protections it withdraws.
The honest summary: elective professional status is designed for people whose day job is markets. Higher leverage does not improve a strategy; it shortens the time available for that strategy to be wrong.
How UK Rules Diverged from ESMA's
The FCA made its CFD restrictions permanent in its own right, in force from 1 August 2019 for CFDs and 1 September 2019 for CFD-like options. It required firms to limit leverage "to between 30:1 and 2:1 depending on the volatility of the underlying asset", to close out "when their funds fall to 50% of the margin needed to maintain their open positions", to guarantee "a client cannot lose more than the total funds in their trading account", and to end inducements to trade.
Two genuine divergences have opened since:
Crypto derivatives are banned outright for UK retail clients, not capped at 2:1. The FCA prohibited the sale to retail clients of derivatives — CFDs, futures and options — and exchange traded notes referencing cryptoassets, in force from 6 January 2021. Where an EU retail client may trade a crypto CFD at 2:1, a UK retail client may not trade one at all.
The UK has since reopened part of that door — but only part. On 8 October 2025 the FCA opened retail access to crypto exchange traded notes, provided they are traded on an FCA-approved UK Recognised Investment Exchange, are treated as Restricted Mass Market Investments, and carry no FSCS cover. The FCA was explicit that this did not touch derivatives: "The FCA's ban on retail access to cryptoasset derivatives will remain in place." Any 2026 source telling you the UK has re-permitted crypto CFDs for retail clients is wrong.
For the wider UK picture, see what FCA regulation means for your money.
Do the Rules Cover Perpetual Futures? ESMA's 2026 Answer
This is the newest live question in the area, and it has an answer as of 2026.
On 24 February 2026, ESMA reminded firms that leveraged derivatives "often marketed as perpetual futures or perpetual contracts, that provide leveraged exposure to underlying values, including crypto-assets such as Bitcoin" are "likely to fall within the scope of the existing national product intervention measures on CFDs."
Where such a product meets the definition of a CFD, ESMA states it must comply with the full set: "leverage limits, a mandatory risk warning, a margin close-out and negative balance protection, and the prohibition of monetary and non-monetary benefits."
The practical implication for a retail trader in the EEA: a platform offering perpetuals at 50:1 or 100:1 to you is not operating in a gap in the rules simply because the product has a different name. Product naming does not change product classification. Treat high-leverage perpetuals marketed into the EEA the same way you would treat any offer that sits outside the caps — as a reason to check the firm's authorisation first.
What These Rules Mean If You Trade From Outside the EEA
If you are not in the EEA or the UK, none of the above binds the firm you deal with — unless it chooses to apply it, or its own regulator imposes something comparable.
This is not a theoretical distinction, because the same brand routinely operates several entities and routes you to one based on your residence. A trader onboarded to a broker's EEA entity gets 30:1, negative balance protection and the close-out rule. The same brand's offshore entity may offer several hundred to one with none of those protections attached, under a different licence, in a different country, with a different complaints and compensation regime.
The practical consequence: the entity you contract with matters more than the brand on the website. Before depositing, confirm which legal entity your account agreement names, which regulator licenses it, and what that regulator requires. Our guidance on how to spot a forex scam covers the verification steps, and the CFD trading category lists the brokers we cover with their entity structures.
How to Check Which Rules Apply to You
Four checks, in order:
- Find the entity name in the client agreement or website footer — not the brand, the registered company.
- Find its regulator and licence number, then confirm the entry on that regulator's own public register rather than on the broker's site.
- Read the risk-warning percentage on the page for your jurisdiction. A firm serving you from an EEA or UK entity must publish one; the absence of a figure is itself information.
- Check the leverage offered against the caps above. An offer above them, to a retail client in the EEA or UK, means you are not being onboarded where you think you are.
Country-level detail for the jurisdictions we cover is on our regulations pages, including the United Kingdom and Germany.
Go Deeper: The Leverage Ladder Series
This article is the overview. Each rule below gets its own full treatment, with worked numbers:
- The leverage ladder. Why gold gets 20:1 and a single share gets 5:1 — the caps read as a volatility ranking, and what each rung costs in margin.
- The professional opt-out. Congratulations, you're a professional — the two tests, the three pieces of paper, and the full list of protections you sign away.
- The 50% rule. When your broker must close you out — the trigger is not half your account, and the difference is usually large.
- Offshore leverage. 1000:1 and what the extra zeros cost — why the entity you contract with matters more than the brand on the website.
- The bonus ban. Why no regulated EU broker offers a deposit bonus — a one-second test for who you are actually dealing with.
One closing caution on national divergence, since it is the single most common misreading of "ESMA rules": national measures are not all identical to ESMA's, and at least one is far stricter. Belgium's FSMA regulation — approved by Royal Decree of 21 July 2016 and in force from 18 August 2016, pre-dating ESMA's measures entirely — prohibits the distribution to Belgian consumers of binary options, derivative contracts maturing in under an hour, and leveraged derivatives including CFDs and rolling spot forex. The FSMA states plainly that "the distribution of certain CFDs and other over-the-counter derivative financial instruments such as binary options to retail clients in Belgium is prohibited." There is no 30:1 in Belgium for retail consumers; there is a ban. Always check your own national regulator, not just ESMA.
Rule content, effective dates and quoted wording in this article were checked against the published notices of ESMA, the FCA and Belgium's FSMA on 1 August 2026. Regulatory measures change; verify current rules with your national regulator and your broker before trading. This article is for informational purposes only and does not constitute financial or legal advice. CFDs are complex, leveraged instruments and most retail accounts lose money — your capital is at risk.


